B2B Marketing & Sales strategies that drives Sales Performance

Working for more than 20 years in small and large technology based organisations in the life science and healthcare sectors, in Sales, Sales & Marketing and general Business Management, including the oversight of indirect channels in Europe, Russia and the Middle East. Understanding the challenges that face B2B Sales Professionals and Sales Management in today's increasingly competitive business environment and through a hands-on, sleeves rolled-up approach makes it easier to deal with the problems that face small companies. They are rarely unique!

 

He transitioned from Departmental Head in the Wellcome Foundation to sales and business management in the early 1990's. Studying for a masters degree in business has given additional perspectives on organisational value creation, particularly how the alignment of business strategy to Sales and Marketing strategy positively impacts sales performance.

 

Areas of expertise

• Business Management of SME's in the Life Sciences

• Direct and Indirect Sales Channel management experience

• Sales Performance management through generic selling frameworks

• Expertise in early stage commercialization processes

• Closing the loop between Business strategy, marketing strategy and Sales strategy

 

Profile: (current and/or previous experience)

• Director and European Manager positions

• Qualification, PhD MBA

• Hand's on, sleeve's rolled up style

• A coaching and empowerment approach to motivate and deliver high staff performance

• Belief in the use of metrics to monitor performance and forecasting future business

 

Linkedin Profile: uk.linkedin.com/pub/john-wyatt/4/53a/83/

 

Contact: john.wyatt@b2bperformance.co.uk