

COMMERCIALISATION STRATEGIES FOR
B2B SCIENCE AND TECHNOLOGY COMPANIES
B2B Marketing & Sales strategies that drives Sales Performance
Marketing & Sales Benchmarking
The Sales Health Review gives an external and independent perspective on your current Sales and Marketing activities. It will highlight areas in which your company could focus resource to deliver against the business strategy.
The review is a broad-based analysis of the Business, Marketing and Sales processes compared with best-in-class organisations (1). We work with you to deliver an analysis on which future short and long-term strategies and tactics can be implemented.
Benefits:
-
A comparison of in-house practice versus a broad set of best-in-class Sales and Marketing practices and processes which have been demonstrated to deliver consistently high performance
-
Sales and Marketing can introduce new strategies to modify working practices that deliver high performance
-
Sales staff will be exposed to the bigger picture and company direction that raises motivation and deliver better individual performance, recognition and professionalism
-
Marketing staff can review with senior management and Sales Management the key influences of Sales Funnel growth, and reinforce the need for key metrics from Sales to drive overall top-line performance
(1) From industry sources, leading management consultancies and our own experiences
