B2B Marketing & Sales strategies that drives Sales Performance

Balanced Scorecard Workshop

 

The Balanced Scorecard (BSC) facilitates measuring the organisational equivalent of their engine temperature, wind speed and altitude - to get where they want to go and meet or exceed their overall organisational goals.

 

We have developed an adapted form of the original Balanced Scorecard (Kaplan & Norton) based on key metrics into a framework on which to build future business growth.

 

Harnessing a company's intangible assets, including internal business processes, learning and growth and a customer dimension is crucial to grow organisational value. Creating metrics by which intangibles can be measured is a key challenge.

 

Benefits:

• Like the pilots cockpit, the Balanced Scorecard gives continuous feedback to the question 'how are we doing?' and 'are we likely to get there?'

 

• The scorecard over time enables your company to weed-out activities which are not value generating and add new ones that are

 

• The workshop enables you to define those key metrics, tangible or intangible that are instrumental to driving business growth

 

• The workshop forces you to think about 'how do I measure an intangible asset which drives our business?'

 

• Metrics which are originally classed as important may in time be seen to superfluous and other metrics not originally included may be added, thus creating an evolving performance management system