

COMMERCIALISATION STRATEGIES FOR
B2B SCIENCE AND TECHNOLOGY COMPANIES
B2B Marketing & Sales strategies that drives Sales Performance
Sales Funnel & Forecast Workshop
This workshop will look at the processes your company uses to document and build your Sales Funnel and understand the key metrics which the Sales staff use to build their sales expectation.
Examples of Sales cycles that have not gone according to plan can be enlightening and will spotlight working practices around understanding of the customers buying process and internal documentation and metrics supporting the forecast.
Benefits of the workshop
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Develop processes that lead to more consistent and accurate forecasting
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Standardisation of the forecasting process for the Sales team
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Opportunity to better define key waypoints in the customer's buying cycle
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Understanding the key buying influences in complex Sales cycles
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Access to an independent analysis and comparison with 'best industry practice'
